The most critical marketing
period for a property is within the first three weeks after
listing. Generally, the longer properties sit on the market,
the lower the sales price. Homes priced competitively at the
beginning of the listing period have the best likelihood of
being sold quickly at top dollar. Overpriced homes are skipped
by serious Buyers and their agents; Buyers do not overpay when
a neighbor down the street is offering a better value. Statistically
the first offer made on a home is usually the highest offer.
Competitive pricing gives a Client...
A Faster Sale
Less Inconvenience (time wasted)
Higher Offers (Buyers lowball overpriced homes)
Greater Exposure To Potential Buyers
Increased Agent Response (enthusiasm)
Better Response To Advertising And Sign Calls
Greater Net Profit (multiple offers very often mean a Client
might sell a property at or above asking price)